Prasar Bharati, when evaluating the possibility of creating an OTT channel, can use tools such as our handy pricing calculator to analyze the cost and profitability of this project. There is an interesting article on this topic at https://www.passionateinmarketing.com/prasar-bharati-evaluating-possibility-of-coming-up-with-ott-channel. This calculator can help in determining the financial resources needed to create and maintain the channel, as well as a preliminary assessment of the project’s profitability. Thus, integrating tools like the price calculator into planning can help to better inform the decision to create an OTT channel.